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Yael Oshman

Latest articles:

 

The Post-Recession Consumer Is Here to Stay

Economic reforms implemented by the government and the...

How to Be Number One: Insights into Google’s Ranking System

According to an analysis conducted by Nielsen and...

Relationship Marketing: A B2B Marketing Method

Many argue that marketing is marketing, and there...

Here Is Why You Should Be on Google Plus

A lot has been said about Google’s social...

Starting Your Own Business: It’s All About Confidence

What makes certain people become entrepreneurs despite the...

When Are Discount Vouchers Good for Small Businesses?

Groupons, social coupons, discount vouchers, or whatever you...

The Principles of Guerrilla Marketing

Guerilla marketing is a low-cost and innovative method...

Entrepreneurs: Jacks of All Trades

In 2002 Edward Lazear, an award-winning economist from...

Centered Leadership: Women’s Approach to Leadership

It is a known fact that women have...

Small-Business Advertising: The Customer Satisfaction Boost

Advertising and marketing can get costly, especially if...

Who Are You, Post-Recession Consumer?

While the economic downturn clearly had a significant...

Women Entrepreneurs: Are They Any Different Than Men?

Despite recent gains, women still lag behind men...

What Consumers Want: Major Customer Service Trends

It is often said that customer service is...