5 Effective Uses Of Facebook Marketing
Facebook has evolved drastically from its humble roots as a Harvard exclusive website. Now Facebook grows ever closer to hosting a billion users and has become a popular source for companies, both big and small business, to conduct cheap marketing campaigns.
Using Facebook in the form of a “Facebook fan page” for your business can help to get leads and additional work. The problem is that most of the time small businesses don’t know how to use this and in the end of the day the fan page doesn’t deliver. Knowing how to work the fan page takes time and experience. You should get to know your fans, see what they like and what they interact with so you can make your fan page efficient.
Here are 5 ways to get fans to be more active on your fan page:
1. Photos
Photos promote the most customer interaction. Content posted on Facebook tends to be categorized as music, photos, links, status updates and so on. Of these types of content, it was found that photos were interacted with by page visitors exponentially more than any other type of content. Status updates were a distant second. Interestingly, findings also noted that photos are not especially popular for businesses to post when compared to other items.
How can you take advantage of this? Simply post comparatively more photos on your company’s Facebook page and concentrate on engaging status updates as well. Unfortunately, the popular practice of posting links is largely ignored by the general userbase. So while you may want Facebook users to click through to your site, the statistics are against this as an effective use of your Facebook page. Don’t ignore posting links entirely, but definitely use vivid and relevant photos to draw people into your account before spotlighting links.
2. Be Straight Forward
Engage users directly by asking them to “like” or comment on your posts
If you post a photo or a status update, people are likely to at least look at them, but how engaged will they actually be? The Momentus Media study shows that people are much more likely to interact with a post that asks for people to “like” or comment on the post. For example, one can upload a picture and in the description ask users to post their own images. With status updates, you can ask people to “like” a status if it is relevant to them (“Like if you enjoyed the rain today!”). This is a simple action that yields positive results. The more you can get customers to directly interact with your small business, the more they will feel involved. This can be a great source for leads generation as people will become invested in a company with which they have directly interacted.
3. Weekends
Weekend become the best time to post content. In the past weekends used to be considered the most “slow” traffic days of the week, but since the ipad/tablet/smart phone revolution it seems that more people are browsing the web on the weekends.
For higher interaction rates, it is always preferred to post on the weekends. In a way, this is common sense. People have more free time on the weekend and are therefore more prone to being on Facebook. This means, of course, that you may need to take your work home for the weekend. However, the benefits are strong as interaction noticeably increases during this time. This does not mean that you should not post on the weekdays, but that your focus should be on the weekend. When posting at any point during the week, it is also important to take note of the time of day. Try to post in “non-peak” hours, just as the Momentus Media study suggests. This means you should post during the later PM hours, with your prime time being focused around 10 pm. With less posts from other organizations flooding the newsfeed, your posts will be more visible. In general, an easy way to stand out in the crowd is to avoid the crowd altogether.
4. Longer Status Messages - Yield More Interaction
While it may seem reasonable to assume that a shorter message would be easier to digest, it is actually longer messages that get the most comments and likes. Charts from the study reveal that there is a direct correlation between length of status message and level of interaction from users. While it may be tempting to keep updates below 140 characters for cross-posting on Twitter, longer posts enable you to contextualize your message and give it more substance. While people may quickly read the shorter post, the longer one will incite them to act by providing more to respond to. So don’t be afraid to post long text messages online. Your business contacts may have longer attention spans than you give them credit for!
5. Don’t Be Afraid To Post Frequently
While you may be afraid of overwhelming contacts with a flood of information, you would actually benefit by posting new items and messages as often as possible. Use a little discretion as you do not want your fans to feel like they are being spammed. Just do not hesitate to post any relevant photo or piece of news that you feel would engage your fans. The basic idea is that older posts are pushed to the bottom of the newsfeed, so you will want to post often enough that people will be more likely to see your content at different times of the day. The basic thing to remember is that bulk mail is fine if you keep it relevant. Find a consistency that works for your business.
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